Products produced between 1963 and 1977 carried a 3 digit reference number prefixed by a single digit and a hyphen.
2-XXX = Kiddicraft Toys & Creative playthings
3-XXX = Kiddicraft Nursery products for babies
4-XXX = Happy Prince products - a cheaper alternative to Kiddicraft quality products
5-XXX = Kiddicraft Wooden Products
6-XXX = Kiddicraft Miniatures
Numbers were not engraved into product, but were indicated on the box and in the consumer catalogues included in every product. Trade catalogues also carry the appropriate references.
Where there is a product in the archive we have photographed it. Where we have no product but do have a catalogue then we have scanned the catalogue page as an image 'holder' until we get an actual product to photograph. Where we have no product or no image then we've posted a 'WANTED' sign. Please contact us through the 'Contact Us' link in the menu bar if you can help.
Our grateful thanks to those who have already contributed images, acknowledgements have been made in product text.
Kiddicraft Self-Locking Building Bricks might well be called "self-expression" bricks. They allow a child to develop simple construction ideas, arising from his imagination and observation.
The keynote of this toy is simplicity. We have purposely avoided a host of accessories and detailed instructions. These would "direct" the child's efforts, and the development of his own ideas would be retarded.
Age: 2 to 7 years
Year : 1963
Notes : Note the dropping of doors and windows and the new play proposal.