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Hilary Page Toys
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Tiger Toys Limited
Tiger Toys Ltd., Durford Mill, Petersfield, Hampshire. Tel: Rogate 316
Tiger Toys (Petersfield) were a wooden toy manufacturer owned and run by Robert and Sheila Hirst from 1959 until it went into liquidation in April 1978. Rob sadly died of a heart attack in 1971. They operated out of the converted 'Durford Mill' in Rogate, on the outskirts of Petersfield in Hampshire. It appears that they had a close relationship with Kiddicraft both as a manufacturer and distributor of each others products.
Tiger Toys and Kiddicraft had a number of products in common, the most notable being 'English Village' and 'Noah's Ark' which appear in similar guises under both brand names.
Tiger Toys also produced a children's shop 'Minie Stores', which featured a collection of Kiddicraft Miniatures.
Like Kiddicraft, little information is available about the history of Tiger Toys and their business relationship. As we discover more, and common products the information will be added here.
In the 17th October 1957 'Christmas Gift Number' of Nursery World, the Tiger Toys Minie Store is featured :
"The Minie Store made by Tiger Toys stocks some of the minutely perfect miniatures of famous branded goods now made by Kiddicraft. This village shop with separate counter is sold with 12 different commodities, for 19s 11d. There are altogether about 350 different items of food, drink and domestic products in the Kiddicraft range of miniatures, some of which are sure to be collected by adults. Every part of them is individually made, the bottles being hand-blown as they are so small. Besides being sold seperately, at prices ranging from 7 1/2d. to 2s 6d. each, they may also be bought in three gift packets".
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