Hilary Page Toys

Kiddicraft Miniatures were supplied to the trade in standard packs containing one dozen (12) of the same carded miniature.  The retail price range from 7 1/2d (3.125p in today's money) to 2s 6d (12.5p in today's money) per miniature, including purchase tax.  In order to simplify the retail price position, the miniatures are mounted on different coloured cards, each colour signifying the retail price, as follows :

Mauve 7 1/2d (3.125p in today's money)

Dark Blue 9d (3.75p in today's money)

Green 10 1/2d (4.375p in today's money)

Pale Blue 1s 3d (6.25p in today's money)

Red 1s 6d (7.5p in today's money)

Grey 1s 9d (8.75p in today's money)

Brown 2s 0d (10p in today's money)

Orange 2s 6d (12.5p in today's money)

Gold Seal Miniatures - were targeted at adult collectors and alcohol, bears, wines, fortified wines, champagne, perry and mixers and soft drinks were packed in small gold display boxes.  Gold Seal 'Matchless' Cigarettes were packed in Matchbooks.